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Academic Programs
Bachelor of Science in Marketing
128 Semester Hours
Areas of Specialization
Today’s marketing professionals are responsible for translating consumer needs into products and services,
and selling them in a highly competitive global marketplace. Using analytical skills, intuition, logic,
and creativity, marketing professionals must respond quickly to competitive threats and
changing market conditions. This comprehensive program includes general education, business,
and marketing courses, and emphasizes a strategic managerial approach. Students develop
comprehensive understanding of integrated marketing strategies and are qualified for a wide variety
of marketing-related careers in small or large organizations.
| CORE COURSES (45 semester hours) |
| Oral and Written Communication (3) |
| English Composition (3) |
| Literature/Humanities (6) |
| Global Issues (6) |
| Social Sciences (6) |
| Mathematics (3) |
| Natural Sciences (3) |
| Philosophy (6) |
| Religious Studies (6) |
| FOUNDATIONAL COURSES (24 semester hours) |
| AC320A |
Principles of Accounting I |
| AC320B |
Principles of Accounting II |
| BA420 |
Marketing |
| BA461 |
Management |
| BA481A |
Business Law I |
| BA485 |
Research Principles and Methods |
| EC320 |
Principles of Macroeconomics |
| MT270 |
Introduction to Statistics' |
| MAJOR COURSES (27 semester hours) |
| BA421 |
Marketing and Management Policies |
| BA425 |
Consumer Behavior |
| BA429 |
Advertising and Promotion |
| BA430 |
Business Finance |
| BA454 |
Organizational Behavior |
| BA465 |
Strategic Management |
| BA479 |
Managing Technology for Business Strategies |
| BA493 |
Senior Capstone |
| BA495E |
Ethical Decision-Making in Business |
| ELECTIVES (32 semester hours) |
| Choose elective courses from any discipline area. Subject to advisor approval. |
| Total hours required to complete a Regis degree |
| 128 semester hours |
